The Orchan Difference
Editors and
reporters at top media outlets receive hundreds of corporate pitches a day.
They respond
to our emails and take our calls because we have developed credibility with them
by bringing them story ideas or positioning clients in a broader context, not
just bombarding them with press releases.
They know
that we've done our homework, followed what interests them, and are presenting
information about our clients' products or services in a newsworthy fashion
for present or future work.
Because we know them personally and understand what makes them and their
organisations tick, we know how best to angle stories - we don't simply
provide a generic approach.